News article: New coalition seeks to curb obesity in the United States

Friday, October 16, 2009 by Andy Pollen
I'm sure we are only beginning to hear more about this special coalition of manufacturers. Some of the companies involved include General Mills, Kellogg, PepsiCo and United Supermarkets.

What do you think about this? Does it show social consciousness on the part of these businesses or are they just being reactive to negative press? It doesn't mention that they will stop selling unhealthy snacks, just that they are committed to reducing obesity...seems a bit like a Catch 22 to me.

A group of retailers, food and beverage manufacturers and nongovernmental organizations has formed a coalition to combat obesity.

The coalition announced the formation of the Healthy Weight Commitment Foundation Monday, with the goal of reducing obesity, especially childhood obesity, nationwide by 2015 by promoting ways to improve health in the marketplace, the workplace and schools.

The member companies and organizations – which include the Kellogg Co., PepsiCo, the Robert Wood Johnson Foundation and United Supermarkets – have set aside $20 million to promote programs encouraging healthy diet and physical activity among children aged 6 to 11, as well as their parents and caregivers.

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